Advertising or over-advertising?

Something for those who want to get into hard core Marketing, and Promotion/Advertising:

A SMALL word on the coverage by Neo Sports for the ongoing India-Australian Series. Something that beats India's performance is the coverage, appalling is one word that comes to mind for starters. The main course gets worse.

Commentary is ordinary, but I suppose we could try to live with that. The worse comes when advertisements usually end up eating into the first ball of the over. Same is the case with the adverts. that end up blocking the replays when a batsman has just got out. However, what takes the cake is the new definition of the ticker advertisements that remain through out the match. By themselves they were distracting enough, but the advertisers have gone one step by adding sound (read noise) to them. So, we now have a Big Bazaar, saying "Sapnon ki Jhholii...." when the commentators would have (by chance) made an interesting point, worth listening to.

Irritating for sure, but now, as I sit back and ponder, I have one small advise for these sponsors. Sometimes, it is better, that you advertise your product, subject to the match situation. So, if India is floundering, and in a little bit of a bother, a typical Indian fan is generally pissed, irritated, angry, sad...and all sorts of those things that you would understand if you were a cricket fan. And then, if you go on to promote your product, it would be akin to adding fuel to the already raging fire. The marketing strategy may just back fire. I, for one (and my dad as well), have decided not to ever go to Big Bazaar to buy stuff. (and believe you me when I say that, there was a period of around four years when I started having only Coke, because Pepsi had eroded the deep recesses of mind with their highly irresponsible and idiotic promotions). There could be many like me, who would be equally appalled at the advertisers' lack of cricketing sense. Try and promote your stuff when the Team India is in a relatively healthier state, though I can also understand your concern in following that advise for this series, rarely would you find that kind of a situation. Anyways, it is better that ways, for you would not lose valuable customers, like you have now. May be you lack a domain expert in your marketing team, a guy who understand the cricket needs of this nation. I am looking for a freelancing job for the next 5-6 months as well, and I have a reasonable interest, and knowledge about this game.

Get the hint?

P.S. This is a part of the article I wrote on my Cricket Blog (www.sonofapitch.blogspot.com), but this particular issue is more generic and deep rooted.