A brilliant IDEA

Now, that's what I call a good series of advertisements. Idea's latest set of ads. promotes the 50ps per minute outgoing calls call rates. I have seen two of them.

The first one depicts two guys watching Tennis on TV in a typically messy bachelor's appartment. They are shown to be sitting next to each other on the bed, with one of them searching frantically for his mobile phone hidden away somewhere. Tells the other guy to call on his phone. The other guy coolly makes the call, and his friend(who's phone was buried somewhere in the room), picks up the call. Says, "thanks, the phone was here itself." The ad ends with the punchline, "Outgoing at 50p is a good IDEA!"

The second one is funnier. A group of guys playing cricket. The bowler, a rotund, but cricket enthusiatic looking guy, marks his bowling run up, and gets about 8 yards away from the bowling crease. From the umpire. Then calls up the umpire using his IDEA phone, to inform his, the side from which he is going to bowl. "Right Arm Over", he says. Again, the ad. ends with the same punchline.

As I said, good concept., but I feel that the same concept could have been better utilized had IDEA come out with a smaller pulse, like a 1 paisa per second rate or something close. Then, the ad. concept would have been more justified, given that, in both the ads., the guys spoke for hardly 2-3 seconds.

All in all, a funny ad. The same ads. can be found on YouTube.